Follow-up to Libraries and the future of the audience contract

Hey folks! I just added an additional heading,Β Embedding portals to creators in library catalogues/metadata, to the possible practical solutions part of my previous post on libraries and their role as mediators between creators and audiences.

I contemplated posting it separately, but it was always part of the idea, just one I originally took out because I wanted to think about it some more. But I’ve decided I like it, so it’s back in. If you’ve already read the original version of the post, click the link above to skip straight to the new stuff. If you haven’t, just read the whole thing πŸ™‚

Libraries and the future of the audience contract

The problem

Corporations who claim they speak for the creators we love are major driving forces in turning the internet into the largest mass-surveillance tool in human history.

The crux of the issue is the one-sided defense of copyright by powerful vested interests. (And, per Doctorow, the lack of countervailing powerful vested interests in the citizenry remaining free and unsurveilled.)

The one-sidedness of the policy conversation in this area is leading governments to act in ways that are inimical to freedom and the human rights of everyday citizens, through the imposition of excessive and disproportionate penalties for noncommercial copyright infringement and the enabling of a vast katascopocracy[1] to detect such infringements. The Electronic Frontier Foundation has been making this argument for years, far more effectively than I could, so I’ll just link you to them. (The folks at Defective by Design and Chilling Effects also have some points to make about the problems of DRM and a heavily-surveilled internet.)

But the “content” industries have one incontestable point in their favour: we do love creative works.

Not only do the folks who create them inherently deserve some prospect of reward for doing so, but if creators aren’t rewarded for making them, they will be able to make far fewer. This is the crux of the audience contract: in exchange for people taking the time and effort to create something, and potentially making themselves vulnerable and the centre of attention by sharing it, the community will ensure that there is at least a hope that they will end up no worse off – or even better off. Without some expectation of a return on creative work from the audience of that work, dedicated creation becomes much less viable, and creation has to happen in time carved out of a life supported some other way. That makes certain creative forms and professions (those requiring large budgets, long periods of dedicated work, and/or large groups of collaborators) near-impossible without the patronage of the hugely wealthy, granting them a destructively disproportionate, quasi-feudal voice in the culture.[2]

The solution (in principle)

So how do we combine easy, effectively unlimited, and unmonitored copying of creative works with rewarding creators?

We shift the focus away from the creative work, and onto the act of creation and the creator(s) themselves. Rather than just an industrial, widget-based economy where a work is rewarded based on the number of reproductions sold, we move to an artistic, networked economy where audiences can express appreciation for a specific work or for its creator with equal facility in a wide range of ways – and sharing copies of a creator’s work, rather than robbing the creator, is actually helping spread their work and their reputation.

Purchases of artefacts will continue to be one major way to do this. Artefacts may of course be hard-copy reproductions of the work, whether generic reproductions such as mass-market books, or prestigious limited editions with fancy covers etc. They may also, as webcomics creators have found, be associated artefacts that declare an affiliation to or appreciation for the work or the creator, such as T-shirts or various tchotchkes. They may be entirely unrelated; some online creators derive significant income from goods that, aside from a common creator/publisher, bear no relation whatever to the works for which the creator is best known. Regardless, whatever the nature of the artefact, commercial production and distribution of those artefacts should of course require that the creator of the work(s) be rewarded for the use of their work.

Active recommendation/sharing of the creator’s work is another – after all, an audience is a potentially valuable thing for anyone, especially a creator. The creator can also derive income from the other side of this process: using affiliate links in online marketplaces, and similar technology, to capture a fraction of any sale triggered by their recommendations is much more lucrative if those recommendations have a substantial audience. And other as-yet uninvented modes of endorsement and support are still on the way.

However, direct payment from audience to creator will become – is already becoming – another substantial avenue of support for creators. The tools to support aggregation of mass support both for specific projects and directly for creators themselves – crowdfunding platforms like Kickstarter, IndieGoGo, Pozible, Flattr, and Patreon – are already in place and growing in popularity. (Note that these are not inherently hostile to existing production and distribution models – numerous successful crowdfunding beneficiaries have gone on to use existing channels for publishing completed works to a wider audience.)

By enabling popular/mass patronage to compete with that of a single wealthy entity, platforms like these substantially, though not entirely, mitigate the feudal tendencies alluded to above of historical models of patronage. In some respects they even go further towards democratizing culture, enabling niche audiences and creators to find each other who otherwise might be missed by publishing bureaucracies focusing on larger returns from larger market segments. After all, the additional costs imposed by such corporate apparatus means that an income which can viably sustain a creator is often not sufficient to sustain them plus the industry that supposedly supports them – making the bureaucracies that supposedly exist to help creators find sustainable livings, even if entirely honest and efficient, sometimes a barrier to that same sustainability.

Certainly in the games industry, the use of these services by independent creators and critics to fund work that otherwise would have gone unfunded has had a huge impact. Whether the colossal success of the Double Fine Adventure Kickstarter in 2012 resulting in games propelling that service into the mainstream and becoming its #1 category ($300m of its $1.5b to date), or the breakout success of Anita Sarkeesian’s Feminist Frequency Kickstarter revealing the scope of both the audience for basic feminist critique of popular culture and the vitriol of the anti-feminist backlash, it is fair to say that crowdfunding has been central to the last few years of games culture. (Which is, of course, a large and growing part of mainstream culture.) But while games creators have been particularly quick to jump on the opportunities offered by these new models (gamers being trained to spot opportunity and advantage, and highly sensitive to network effects), no medium is ignoring them – or can afford to.

The library, however – the place that above all others has been about enabling the public’s right to access to culture and information in a systemic, sustainable way; that above all others is about connecting the public with what they love regardless of commercial considerations – has been sitting this transformation out.

I believe that this is a mistake: we have a key role to play in this. Further, I believe that if libraries take a more active interest in helping creators and their audiences find each other efficiently and make a living, the supposedly irreconcilable tensions between free (meaning unsurveilled as well as unrestricted) sharing of culture and the needs of creators start to look a lot less intractable. Finally, I believe that remaining blind to the tremendous ferment of creativity enabled by these new funding and publication channels is a great way to make ourselves irrelevant. If we are increasingly seen as supplying a representative sample only of corporate-approved materials rather than of the full range of contemporary culture, we both abandon our popular mandate and play into the idea that all we do is compete with retailers of commercial creative works.

Below are just a few suggestions for how we might make that shift. But before I close this theoretical section, let me address one key argument against free culture: the economic-rationalist view that once someone has something for free they will never pay for it. To me, this says more about the mean-mindedness of the theorists than it does about reality. The actual facts of piracy contradict this, with shows and movies that have been shared unauthorised still being heavily watched and purchased, and even some producers of such projects (the hugely successful Game of Thrones comes to mind) acknowledging the role that “piracy” (actually peer-to-peer sharing rather than industrial-scale commercial reproduction) has played in making their shows more popular and more successful. But more importantly, it also ignores the tremendous willingness people have to invest time, energy and money into supporting and celebrating the things they love. Fan culture, which has been on the rise alongside peer-to-peer sharing and, not coincidentally, has always been one of the major places such unauthorised copying occurs, is merely the most overt example. The correlation between library usage and book purchasing is another, less obvious demonstration of the fact that free access to culture – far from reducing interest and investment in it – only increases the time, energy and money people are willing to spend on the things they appreciate.

Some solutions (in practice)

Let me note at the outset that, while some of these suggestions may result in substantial changes to library practice and relationships, I don’t consider any of them to be particularly significant changes to the basic job of a library. My point is that for libraries to continue doing what they’ve always done – sampling and making available a wide variety of content to suit their particular patrons’ interests – they need to start considering these sorts of possibilities, because the old models for publishing and distributing creative works are being forced to make room for new ones.


Expanding the pool of publishing/distribution channels from which we buy

For various reasons, libraries have outsourced more and more of their collections and processing to companies who use economies of scale to lower per-unit costs.

Aside from any other effects of this trend, it locks libraries into materials that are available to be distributed (and processed) at those kinds of scales. And it does this precisely at the historical moment when original voices are less likely to make it through those filters (owing to the consolidation and resulting homogenisation of editorial voice into publishing megacorporations), and more likely to publish through the newer channels we are neglecting.

As these more direct creator-audience publishing models become more prevalent, there will be less reason for creators to have industrial-scale volumes of stock created and hanging around to be sold. Such creators will already know the size of their audience, and in some cases will have printed directly for their previously-measured demand. (For instance, a Kickstarted project might print only the number of copies of a work needed to fulfil the project’s obligations, plus a small percentage of spares in case of damage, shipping error, and so on.)

For this reason, libraries that rely on traditional print-then-sell publishers may miss out entirely on opportunities to acquire particular works which may be hugely influential. While such works are likely to find a reprint, past experience has shown that this can take some time, during which period the library is failing to supply the work to its patrons. And again, this assumes that the work finds a home with existing publishers – which many critical viewpoints may not.

Therefore, libraries need to consider allocating some budget to buying works from new crowdfunding platforms, and to as-yet-unknown publishing models, not just the 20th-century publishing models we’re used to.

Naturally, some of this purchasing will need to be done at patron request – just like regular collections. In fact, I’d suggest that in the interests of discovering the widest possible range of such works, you might want to actively cultivate patron suggestions in this area. The trend towards targeted promotion includes creators looking for their audience; you are unlikely to see interesting new authors advertising in the mainstream press or publishing trade journals.

In this connection, it’s worth noting that academic libraries are moving towards models where their catalogues will find items to which the library does not yet have lending rights, and acquiring those rights in response to demand from the academic populace they serve. Of course, this is partly a response to the outrageous prices and conditions being imposed by academic publishers, who are making sharing of research (research that is of course founded upon the intellectual commons) harder and more expensive at precisely the historical moment when doing so is actually getting easier and cheaper. Even so, the models exist, and may well have lessons for how to find the best purchases for a given library’s collection.


Engaging better with free content – including rewarding creators who contribute to the library’s collections and resources after the fact

As discussed above, part of the present shift in cultural production is moving away from the make-a-widget-sell-a-widget industrial model. If creators choose to make their content available in that way, we should by all means continue to use existing systems to pay for their work. But as more and more creators explore open culture publishing models, and rely on support from those who use their creations, I believe that libraries need to start considering their relationship to such creators and their work.

I’m only too well aware that library budgets are often a pittance compared to demonstrable need, and that it might be hard to justify paying for “free” resources. I’m also well aware that simply by having an item in the library’s collection, we are helping its creator find their audience – and therefore, in crude commercial terms, their market.

However, I believe that libraries need to not only take seriously the material that’s published free online and do more to explore it for our patrons, but to acknowledge the debt we have to the free online resources we use.

And, as a logical and moral extension of that point, to consider chipping in financially and practically accordingly – both as a matter of principle, and as a matter of modelling the appropriate relationship to creative and other original work to our patrons.

This is a complex and nuanced discussion – for instance, by having the library contribute to the costs of a creator, does that make our patrons feel they are absolved from doing likewise, causing them to donate less? It probably deserves a post of its own, really. But in the age of Creative Commons, copyleft, and the Free Culture movement, too few libraries are even considering these questions.

[But for the sake of clarity: yes, this does mean I am saying that libraries should consider both donating to Wikipedia and allocating some staff time to be made available to edit it. (Aside from any other considerations, this might go a long way to redressing the gender imbalance among Wikipedia editors.)]

One fact I feel needs to be central to these considerations is that as an institution with a considerable – though usually inadequate – budget, libraries are often better off than either individual creators or the project teams to which they are donating their time and effort. While I fully understand and even applaud libraries wanting to conserve budgets, the fact remains that however resource-poor we are, chances are that creators of free resources are also not well off – and unlike libraries, they actually feel hunger. It would once have gone without saying that we need to be willing to contribute to the costs of resources we include. This applies equally to resources for which we pay via non-conventional means as to those purchased under long-established models. To do otherwise is to discriminate against creators who are attempting to make it easier to share their work – in other words, people who share our values.

I’m not proposing carte blanche for anyone who publishes free stuff online. Given that these resources are free, it is not unreasonable to add them to the collection and see how they fare. However, I submit that we must be willing to consider paying creators at the point we are certain we want their work in the collection, whether that decision comes before they are added or after assessing our patrons’ response to the works.

I’m fully conscious that – budgets being directly affected by this idea – there are some key stakeholders who will resist it: organisational managers who will ask some pretty hard questions about why libraries should pay for something they already got for free. Those are valid, but answerable, questions – we should be able to demonstrate the value of the items to the collection, and therefore the need to sustain and reward creators. And answering them properly will also incidentally reduce the gameability of such systems (whereby library staff might corruptly dispose of library funds to the benefit of themselves or those close to them).

But let’s be clear: this will also inevitably involve a certain amount of managing up. We shouldn’t shy from that. Organisational managers are excellent at managing generic β€œresources”, but librarians are the experts in the collection and sharing of culture. It is right that managers ask questions about how resources are expended, but they are not qualified to offer leadership in making those decisions. Again, for library folks not to be in the forefront of engaging with a cultural shift of this magnitude is to voluntarily edge ourselves and our beloved libraries towards redundancy.

[Also: It’s not directly relevant to this paper, but crowdsourcing can help libraries too!]


Libraries cultivating support for creators as a moral and practical imperative if people like content

Libraries could do more to get people supporting the creators they love, and even those they don’t love, but benefit from, or think are interesting or important. This needn’t be restricted to newer crowdfunding-type channels; buying a book or a DVD is just as much an option for supporting creators as pledging to their next project (or a past one). That said, it is worth us helping our communities explore what share of the money spent on each option actually ends up with the people who created the work – and how clearly that support sends the signal people want it to send.

Most people, including most creators, certainly make the common-sense assumption that libraries already foster this kind of active appreciation and support of culture to a considerable degree. (And they are right to do so: both logic and evidence very much point this way!)

But we could do more both to celebrate what we already do and to find new ways to advance the principle of supporting creativity. (It helps that both these things would also give us further leverage in negotiations with recalcitrant publishers over price and terms of newer forms of published works, e.g. ebooks.)

For instance, we could (and should) act in an educational capacity – telling the story of what these new funding models enable. Not everyone will be interested, but just as we help people explore the world of books and then translate their tastes into purchases at the bookshop, there are genuine opportunities for us to support our communities in exploring these new channels – both as audiences engaging with original work, and as potential creators themselves.

We could also spell out the connection made at the start of this paper, between the need to protect privacy and the need to provide an alternative to the widget-sales model of cultural economics.

We could also do more to foster yet other ways for creators to engage their audiences, and for audiences to enable their creators to make a living, as some of the following suggestions outline. To this point I have largely focused on ways libraries can work in with existing or emerging systems that are independent of them. In the suggestions that follow, I will begin exploring ways in which our unique attributes and position enable us to offer opportunities unavailable elsewhere.


Libraries cultivating their own audience’s creative aspirations as a way to instil respect for other creators

As I’ve discussed previously, libraries are increasingly moving towards becoming libraries of their community as well as for their community, with a growing focus on supporting creativity among their patrons rather than simply gathering the best of what’s happening elsewhere.

There has always been an element of seeking to support local creators in libraries’ work; at the very least we are inclined to purchase their work, if not actively promote it to their community. After all, a work is more likely to be of interest to patrons if they have met its creator, and more likely to be relevant given the greater odds of a similar background.

Likewise, we have sought to foster new creators through programs like writers’ workshops, especially for young people. Similarly, as the internet has grown to greater social and economic prominence in people’s lives, we have sought to help our patrons learn how to navigate it.

I believe that we can fruitfully combine these two things and help new creators learn to navigate these systems to find support. Having done so, we can help our communities discover their local creators just as those creators are seeking their audience. And we can help those local creators to build on that audience and leverage it into wider success, and to network and support each other in making their way out to the wider world.

How does this translate into supporting creators? One necessary corollary of helping people create is that patrons who have attempted their own creative work, and to a lesser extent those who aspire to do so, will better appreciate the work involved, and the need for creators to have a sufficient income to continue to create. This is not entirely dissimilar to simply respecting those who make things we like, as in the previous point, but the respect is likely to be more nuanced and to include those who make things we don’t like but who make them exceptionally well.

Again, rather than leaving this as an implicit point of learning, libraries could make an effort to explicitly leverage these teachable moments to make this point. (As always, heavy-handedness can backfire, but the basic point is incontestible.)


Libraries as channels to contact creators/agents if their patrons are interested in work

If the library is to become a vector for the audience-creator relationship, clearly our greatest strength is on the audience side of that equation; it’s our relationship to creators that we will need to develop.

One possibility here might be to develop tools and protocols that enable our circulation and activity data – thoroughly anonymised, of course! – to become a resource for creators and their representatives.

One such option might be a standardised, automated interface for flagging that the library staff, on behalf of their patrons, are interested in the creator’s work, along with some capacity to suggest particular activities that might be of most interest, or to outline activities that are happening anyway that might offer opportunities for the creator to piggyback their own event onto. For instance, a library might report that their members would love a presentation from a particular creator, or might report that a book club are holding a cosplay event themed around a creator’s work.

There would be no expectation of a response – that would need to be up to the creator, who would have the information to dip into as their own interests suggest – but creators would have a potential insight into where their work was being appreciated… and where they might profitably be able to visit and engage their audience in whatever further ways they desire.

The obvious use of this is in finding hotspots for things like book tours, but creators who want to run things like workshops, or to engage with audiences in other ways (perhaps to gain audience input into new, more collaborative creative forms), could also use information from such an interface to target those efforts as well. In the book club cosplay event example above, the creator might get in touch with the library and offer to judge, plus hold a signing or a Q&A about the characters.

Such engagement need not take place within the library, though it is a logical venue for such things as creator talks, creative workshops, and so on. Local retailers (bookshops, music shops, etc) or other businesses might come on board to help organise, promote, and host the event. The creator might see sufficient demand in a region that they might hire out a larger public venue. The event might be a specialised activity requiring particular tech, furniture and/or spatial configurations, such as LAN gaming, a theatrical production, or an artistic installation.

In any case, the library could become both a channel for the creator to notice that demand exists, and a potential partner in letting the audience know about it. And it would provide a level of granularity in the detail as to where demand exists that is currently not possible – or at least not without invasive data mining. (I hope no library worker needs an explanation as to why supporting alternatives to mass snooping on the public is a good thing!)

Another (and related) option would be to have the library be the place where people learn how to reach out to the creators whose works they admire. A workshop on writing to creators and other public figures, where attendees can nominate who they want to contact, and which covers basic etiquette, reasonable expectations, understanding of the demands on public figures’ time, and maybe a little research into the specific creators’ preferred channels of communication and/or modes of relating to their audience, could potentially be a relatively easy way for individual libraries to start moving into this space. (I’m also quite sure it would be a remarkably popular program! Contact me if you’re interested in pursuing this further.)

Admittedly, the existence of celebrity stalkers means this could be somewhat fraught! But as with most situations, the conspicuously unbalanced individuals who make trouble for everyone are a tiny minority. In fact, by planting the seeds of reason at the beginning of someone’s engagement, libraries could do a great deal to avert the obsessive spirals such people fall into.


Enabling creators to routinely see stats on loans/access to their works through libraries

The basic idea here is that thoroughly anonymized loan stats are fed into a centralized system and then made available to creators (or their deputized agents), so they can see a global heat map of the public’s engagement with their works in libraries.

Not only does this potentially feed into marketing for their next creative work, it also allows them to plan book tours, and even potentially help fund a holiday by picking up a little public speaking work in the destination country. And for creators who are more interested in direct relationships with their audience, this sort of information could be invaluable.

To be genuinely useful, this would need to distinguish number of loans and number of borrowers so that creators can tell when a library has a single obsessive re-reader or when they have a genuinely wide audience there.

Given that libraries in many countries already track some such usage statistics as part of public lending right schemes, and therefore some such central reporting already takes place through national libraries, in some ways this is not that much of a stretch from current systems – especially if the trend towards centralising and amalgamating library services continues, and given that library loan records are all electronic anyway.

In other respects I can see it being a political nightmare, on the one hand used by creators (and the megacorporations who benefit disproportionately from managing their rights) to lobby for higher lending payments or more restrictions on libraries, and on the other hand pushing for greater violations of privacy in the form of more detailed access to more-poorly-anonymized lending information. Certainly libraries would need to value this information appropriately as the tremendous resource it is, rather than simply giving such information away without a substantial tradeoff.

Just as crucially, libraries would need to recognise that such data is held in trust from the public, both as individuals and collectively. It is not an asset libraries own and are free to dispose of in their own interests, without regard to the interests of those from whom it is derived.

Lastly, this need not be limited to loans or other access data. As above, it could include information about activities (including those outlined below) taking place in the library relevant to a particular creator. Given that we also report on this sort of thing already to some degree, once again it’s just a case of making sure that the information is sufficiently detailed (specifically, that we are reporting on the subject of activities, rather than just aggregating headcounts under general headings like “story times” etc) and goes where it can be used.


Embedding portals to creators in library catalogues/metadata

[For those who read the post early and are just wanting to find the new stuff, this is the section that was added after publication.]

Given that we already have independent authority records for creators, and even have value-added subscription services such as Syndetics and OCLC providing expanded content for our records, to simply add a link from a work or a creator’s authority record to a URL they nominate seems pretty simple. All we need is some sort of central authority to track authors’ official “home pages” – something that could largely be automated and built into library deposit or public lending right schemes – and we’re already helping people connect with creators.

But this is only the least of the possibilities. We might for instance allow similar creator-controlled fields within bibliographic records, to take people to the official URL for a particular creative work, rather than just a standard link for the creator. The tools to manage this would be slightly more complex technically, and more work to manage, but would still be well within the realms of possibility.

Taking this even further, I can imagine a third-party service that provides (moderated!) embedded content to library catalogues directly from creators. As an example, when the publication date of the next installment of a beloved series is revealed, one of the channels for that announcement might be the catalogue pages of the previous installments. Obviously this sort of thing would need moderation – nobody should have unrestricted anytime access to the pages of the library catalogue – but a trusted third party working within agreed frameworks and standards could very easily make something like this a valuable tool for audiences, libraries, and creators.

We could even allow creators to post links to purchase copies of their work in ways that the creator feels best supports them. This might be referral links to online stores like Amazon, or it might be a service that lists local booksellers that stock particular works, or it might be a print-on-demand service. Simply putting this decision in the hands of creators would give them additional leverage in the creative economy – leverage that at present is very much with publishers and distributors – without the library being seen to misuse its position to favour one particular local (or other) business.

And naturally such things need not be limited to widget purchases. We might also – especially for works that we have included in the collection unpaid – allow crowdfunding links, such as those from services like Flattr or Patreon. These might be general “fund the creator” links, or they might be more specific “reward this particular work” links. Either way people who have found the work worthwhile can support the creator – and everyone is completely clear that the sharing of the work was beneficial to the creator.

In the interests of privacy, we might even consider becoming an anonymous channel for such support. One downside of direct patronage for some members of the public will be that such systems involve putting their support or appreciation for particular ideas or works on the record in ways that are not visible or accountable to them. Just as we are channels for anonymous reading, we could become channels for anonymous patronage. It would be a politically fraught process, with only the imperfect anonymity our readers enjoy; and it would be tremendously open to corruption (anonymity and money are never a good combination!), but it’s certainly a conceivable role for libraries to play.


Libraries as places to build community – and for communities to build themselves

We like to talk about libraries as the new village square, but it’s remarkable to me how little we do to enable public-driven usage of the space. I understand why: there are custodial obligations to our collections, spaces, and patrons that rule out or at least complicate a number of public activities. But in a true village square, activity is not predominantly programmed by public employees but often emerges organically from the interests of the people in the space at any given time.

Given those custodial obligations, which are real and too important to abandon, we can’t aspire to that level of unsupervised, unstructured public usage. But as I’ve touched on earlier in my two-way libraries paper, we could be doing a lot more to provide a degree of structure and mutual accountability that would allow more of this self-directed usage.

One such usage could be to encourage people to think of the library as a safe neutral (and somewhat anonymous) venue for shared cultural interests. We do this somewhat with book clubs, but rather than organising them ourselves and fixing the topic and activity, we could quite easily create tools based on pledgebanking systems that would allow the public to propose their own (suitably moderated) shared uses for our public meeting spaces and discover if there were interest for their ideas.

I think it’s quite likely that some such uses would include fan clubs for the various media we enable people to access – and this would be very much to the benefit of creators, especially in combination with the above reporting.

It is not a coincidence that the media that most require this sort of co-ordinated physical copresence, in this case to experience it at all not only to share appreciation, are the various forms of interpersonal play, especially social and tabletop games.


Libraries to host networked meeting/lecture spaces to connect communities all over the world

Technologies to connect multiple groups in different locations into a single larger group have largely been the domain of corporate meetings. But they do already exist, and could provide some remarkable opportunities for libraries to connect their communities not only indirectly through the shared world of learning and culture that we enable our patrons to access, but by directly allowing them to share experiences.

This could – and should – include homegrown experiences such as local history events, talks by local creators, and so on. (“Sister City” arrangements could particularly benefit and be strengthened.) There is a lot to be said for horizontal grassroots sharing of this sort, though that’s another post.[3]

But it could also allow numerous libraries with smaller budgets to pool funds to pay for creator talks by famous creators, or other more-expensive-but-relatively-simple events, that would then be shared live throughout all contributing libraries. (In my view, any library worth its salt would talk to the creator about then posting such talks on the internet under some sort of free culture license, but having the chance to be in the live audience – and potentially interact with the public figures in question – would be the preserve of the participants in the actual libraries at the time.)

It would even make such events cheaper, since travel costs would be reduced to the distance to the nearest participating library – or the nearest other facilities capable of streaming such events.

And of course, combined with the above patron-driven approach to the use of spaces and facilities, new uses for this sort of capacity would be quick to emerge.

(Once again, I confess a non-personal vested interest, this time in the possibilities for International Games Day @ your library and especially my own volunteer project, the Global Gossip Game.)


Libraries supporting lobbying for more creative funding

Finally, I fully realise that libraries have plenty of lobbying to do for our own budgets. But if we’re going to be helping audiences and creators engage more anyway, we’re going to be de facto supporting one common cause that is likely to draw broad support from the creative sectors: improving funding for the creative sectors.

While limited public funds mean that ultimately there is a degree of rivalry or tension between funding creation and funding libraries, both are clearly essential, and proponents of both should be vigorously supporting each other. And it would certainly cement the library as a key ally to the creator.

This is a point worth stressing. The reason that the corporations of the β€œcontent industry” have so successfully imposed their clearly disproportionate demands on the internet is because they have portrayed themselves as the champions of the creators who make the cultural and intellectual works that we love and need. And, to be fair, they have enabled some truly astonishing work.

But publishing corporations are not the only ally to creators. (Indeed, in some cases, the relationship has not been an alliance but rather profoundly exploitative.) And the corporations (and the lobbying groups that represent them) have clearly abandoned any respect for the interests – let alone the rights – of the public, except insofar as those rights are the right to purchase their product.

As the institution that has always been about the public freely engaging with culture, the library can and should step up. We are here for our patrons, and because our patrons (and we) love culture, we are here for the people who create it as well. Perhaps we can even help publishers let go of the obsessive need to monitor and monetise every possible engagement with a creative work, and go back to their core job: finding and supporting original, amazing creators. There are wider social forces at work here, of course, but most publishers are already keenly aware of how despotic and bureaucratic they look at times (and how much money is wasted on their attempts to assert oligopolistic control over the Internet). They need only a sense that there is another way to make a living, that they are not abandoning their responsibilities to shareholders and creators, and it suddenly makes sense to simply walk away from the worst excesses of the widget-selling model of culture.

But they won’t do this without creators taking a lead, and creators too need to know that they can find a living elsewhere. That sense of tension, of competition for limited funds, evaporates when you look at the bigger picture of what the point of libraries and of creating original works actually is. This is why it’s important for libraries to advocate for funding not only for themselves and the audiences they serve, but for the creators they serve as well.

In this regard, it doesn’t hurt that – if the suggestions above and in that two-way library piece linked earlier gain traction – libraries will be directly supporting creation to a greater degree, such that funding one is funding the other!



We in the library business are deeply committed to creators, and always have been. Our whole reason for being is to help the communities we serve find the created works (whether artistic or referential) that most meet their requirements – a function that, while public-facing, also serves creators. Far more than a mere recommendation engine or discovery interface, we enable our patrons to explore and develop their own tastes rather than merely throwing back at them endless iterations on themes they already like. In doing so, we serve creators of both excellence and originality – and most of all those creators who offer both at once. In other words, we both broaden and deepen the market for culture.

But because we are public-facing, we are also custodians of the bigger picture of culture: that created works exist to serve a greater good. That’s the reason that copyright and similar elaborate legal mechanisms have been created and operate at such vast expense to the public – original work is important enough that we recognise the imperative to reward it.

However, creative/original thinking isn’t the only public good, and material incentives aren’t the only way to encourage it.[4] The right to access culture and information unmonitored, and the right to freedom of expression, are both central pillars of the kind of intellectual freedom fosters genuinely original thinking. And both are threatened by measures actively proposed by the corporate industrial interests supposedly speaking on behalf of creators.

Privacy is under assault by corporate forces that seek to prevent unauthorised copying by spying on everyone to make sure that only authorised – which is to say, remunerated – consumption of culture occurs. (To be fair, they are strongly supported in this by others who seek to spy on us for other reasons.) It is not possible technically to prevent copying the β€œwrong” data, but it is possible to combine the threat of ridiculously disproportionate penalties (tens of thousands of dollars and a criminal record for watching a TV episode without paying?) with highly visible, seemingly state-endorsed (and increasingly state-run) surveillance schemes to scare people into compliance. The fact that these systems can be – and are – abused to breach privacy is bad both for humanity generally and for creators specifically. Without privacy, creators are discouraged from exploring experimental, challenging, and/or personal works; these render creators vulnerable in different ways, but the hope of privacy can mitigate some of that disincentive. And of course in the bigger picture, lack of privacy fosters a climate of self-censorship and self-moderation which puts a system-wide brake on effective peaceful dissent against those in charge of these systems.

Freedom of expression is, of course, inherently inhibited by copyright laws around use of fictional characters and settings – that’s more or less its point, to prevent people other than the creator of a work from making free with it! And that’s fine – I’ll be the first to admit the undeniable benefits, both economic and intellectual, to allowing the originator of an idea or work to maintain a voice and a financial stake in how it is published, and further developed and explored. But the system we have in place now stifles genuinely original reworkings of past culture under mountains of licensing and permissions red tape (making the use of, for instance, music samples prohibitive to most people not already signed up to one of the labels with the legal departments who run the show).

It makes it impossible for scholars and archivists to preserve our legacy, by criminalising digital preservation of works without clear permission from a creator who may be untraceable – or entirely unknown. (And even if you throw principle aside and argue that a work being abandoned in this way makes it a safe bet that you can get away with unauthorised copying, there are people who would consider it just as safe a bet that they can falsely claim to own the copyright and sue.) I’ve read a number of statistics about the percentage of works from the early days of the current copyright period – which is to say, the earlier part of the 20th Century – being lost to posterity because of this. They vary, but all are shockingly high.

And it has created a remarkable new tool for censorship: simply allege copyright infringement through an automated online tool and you can get even private companies to take down material they host, pending a counter-complaint by the original poster. This has already begun to be used as a tool for removing – even if only temporarily – material that is unwelcome to some unaccountable soul at some particular moment. Governments and corporations have attempted to claim copyright in the material their critics are using to criticise them. Antagonists in various culture wars have targeted each other with false copyright claims. Far from encouraging reasoned discourse or promoting the development of cultural works, copyright has become a tool to suppress unwanted views.

Controlling the reproduction of created works in these ways is only justified if this is our mechanism for rewarding creators. If we can achieve that goal of offering incentives to creators to create in some other way, what is now seen as theft (enabling others to access a creator’s work) becomes a supportive act, an act of endorsement – which is how many people actually experience the act of sharing the works they love.

By reaffirming our commitment to supporting creators (and taking the lead in exploring new ways to do so), libraries can help break the industrial-age connection between reproduction and remuneration, helping creators to continue to prosper from their work without having to endorse – and divert ridiculous amounts of resources into – these oppressive, wasteful, and anti-creative systems.

And of course, it frees up the infosphere for us and our patrons too.



— Footnotes ——-


[1] ‘Rule by spies’. Technically, there is no effective way to encrypt something that ultimately has to be human-readable. So the only way to prevent unauthorised copying of content is to scare people into not doing it – and that can only happen if they have a reasonable expectation of their private activity being watched and recorded while online, or even by their own personal property.

[2] One could quite plausibly argue that this is already somewhat the case (*cough*Murdoch*cough*Walden Media*cough*), but at least under the current system there is some mechanism for finding support from a mass audience – even if that support is typically funnelled through (and heavily taxed by) a large number of institutional middlemen who contribute nothing to the actual creative work.

[3] Briefly: by encouraging people to pay attention not to the centralised culture industry with its necessarily skewed perceptions and priorities but to other everyday folks, we get a counterbalance for the mass-produced monoculture that distorts our sense of ourselves and our place in the world… though of course until EVERYONE has access to the networks this would create, distortions will still be built into the system.

[4] In fact I would argue that there is an inherent human drive to create, one which (history shows) finds expression regardless of such incentives. Further, the massive external incentives we’ve created for the creation of culture have – as external incentives typically do – distorted the activity they’re supposedly incentivising. Rather than becoming a tool to remove daily survival pressures and free people to express the burning truth or beauty inside them, it’s become a prize to be won by creating experiences that compel attention – regardless of whether it’s worth creating for its own sake, or whether that experience (or the compulsion) is healthy. Of course, it has also enabled a great deal of extraordinary work, and even more research into why people like what they like – I’m not saying it’s all bad. Just something to consider.

Talking Points: Play and innovation

The points covered in the past 6 reposts (starting here), while valid and important points, are far from being all there is to say about the importance of play. Perhaps one of the most important points is the strong linkages between imaginative play and concrete innovation, technological and otherwise.

It’s a matter of simple logic that play generates solutions that more rigorous forms of work do not. Play is by its nature both engaged and unconstrained – or more precisely, the constraints arise only from the current (and evolving) facts of the situation. It is the ideal tool for exploring the full range of possibilities in any situation, and discovering interesting properties and interactions which might be generalised to other situations. The quote I selected to launch the 2013 Global Gossip Game – “Play is training for the unexpected” – reflects this; and notably, its source was not an educational theorist (though many such would agree) but a paper by mammalian biologists.

In support of this idea, that play is fundamental to developing strategies to deal with the new and unexpected, I can point to things like the ways in which advanced mathematics/logic has developed a branch (which ventures into psychology and economics) called “game theory”; the way in which advanced computing technology spontaneously generated games in a variety of formats; even (stretching it quite a lot) The Game of Life (playable here) as an example of the way in which the most simplistic iterative processes can develop lifelike properties that can start taking on decidedly playful characteristics.

But this truism is evident at an even more obvious level. For the last few millennia, the major driving forces behind technological advancement have been military and industrial. In the last few decades, one of the major driving economic forces behind innovations in input and output devices has been the games industry – to the extent that many cutting-edge military technologies use games controllers as inputs. (And as the games industry continues to advance its outputs – VR, haptics, etc – the military will likely start using those more too.)

Let’s emphasise this. Play-driven innovations are keeping pace with – and even outpacing – the life-and-death research of the military. Of course, they are building on each other’s achievements, and the point I’m making here is a generalisation. Even so, you know there’s a powerful motivating force at work – and one that is more likely to produce innovations that actively improve the quality of everyday life, as opposed to (in principle, hopefully) making it harder for outside forces to disrupt them.

In a world increasingly driven by innovation, this is clearly not something we can afford to ignore.

(Click here to read the next post in the series: Play and freedom.)